| dc.description.abstract | This study examines legal protection for consumers
against overclaim practices in skincare product ingredients. This phenomenon is widespread in e-
commerce, where consumers are often influenced
by trends and fail to thoroughly examine product quality. Overclaim practices, such as listing an
active ingredient percentage that does not match the actual content, have harmed consumers both financially and health-wise. This research employs a normative method with a legislative and conceptual approach, referring to Law Number 8 of
1999 on Consumer Protection and relevant BPOM
(Indonesian Food and Drug Authority) regulations.
The findings indicate that consumer protection
encompasses fundamental rights, including
accurate information and compensation for
damages. Preventive measures include regulations,
BPOM supervision, consumer education, and the
role of institutions such as BPSK (Consumer
Dispute Resolution Agency) and BPKN (National
Consumer Protection Agency). Meanwhile,
repressive efforts involve dispute resolution
through litigation and non-litigation channels. This
study highlights gaps in the effectiveness of
regulations and oversight of overclaims, as well as
the need for practical solutions, including more
extensive consumer education. | en_US |
