An Analysis of Flouting Maxim in Animated Movie “The Emperor’s New Groove: A Pragmatic Approach

Abstract

This research describes pragmatic studies, especially maxim flouting contained in the film "Animated Movie The Emperor's New Groove". The purpose of this research is to find out the types of maxim flouting and also find out the dominant flouting that are often committed by characters in film. The theory used in this research is Grice (1975). In this research the researcher used a qualitative descriptive method. The data collection method is observation. The steps taken by watching the film "Animated Movie the Emperor's New Groove" then observing conversations that contain flouting of maxims during these conversations. The research results show that there are four types of maxims found in films. The total data is 80 data flouting. 36 (45%) data of flouting maxims Quantity, 11 (14%) data of flouting maxims Quality, 12 (15%) data of flouting maxims of Relationship, 9 (11%) data of flouting maxims of Manner. From the results found by researchers, the dominant maxim was flouted, namely the Quantity maxim by 36 (45%). Flouting a maxim means that the speaker cannot comply with the maxim properly. Flouting of the maxim occurs because the speaker deliberately does not obey the maxim. The reasons for using maxim flouting in films also vary, such as ignoring the interlocutor's statement, providing excessive information, trying to change the topic of conversation so that it makes the conversation irrelevant and makes the interlocutor think ambiguously about what the speaker means.