Hyperbolic Expression on Commercial Advertising on Television

Abstract

This study deals with the analysis of hyperbolic expression on commercial advertising on television. The objective of this study is to find out the type used in commercial advertising on television and the function used in it. The source of data was taken from Youtube . This study conduct by using descriptive qualitative method. Thus, in doing this research, library research was applied in analyzing the data.The data collectionanalyze based on two types of hyperbole. They were overstatement of number and quality and impossible description. Identyfying the type of hyperbole and the function of hyperbolic expression. The data are language expression in the form word, phrases and sentence in commercial advertising on television. The result of this study shows that commercial advertising use hyperbolic style in delivering their message. The most common hyperbolic type in commercial advertising on television is numerical type. The function of using hyperbolic style is to make the adertisement more attractive, therefore the cutomers will have high interest in buying the products. By understanding and categorizing the types of the form hyperbole and the function using hyperbolic style the readers are able to use hyperbolic expression accurately.