HUBUNGAN ANTARA INTELLECTUAL CAPITAL DAN KINERJA PERUSAHAAN DENGAN KEUNGGULAN KOMPETITIF SEBAGAI VARIABEL INTERVENING (Studi Kasus BPR di Sumatera Utara)

Abstract

The purpose of this study was to examine the relationship between intellectual capital and corporate performance are mediated by a competitive advantage with case studies BPR in North Sumatra. This study uses a quantitative research design and cross-sectional in testing hypotheses. The population consists of 70 BPR in the area of North Sumatra and listed in the report of Bank Indonesia. The sampling technique is done by simple random sampling design sample selection of the most simple and easy or sampling members randomized population without regard to existing strata in the population. The procedure of collecting data through questionnaires carried out in collaboration with students university HKBP Nommensen which has its origin area with the nearest BPR and researchers conformation via telephone and for BPR the city of Medan were directly approached by the researcher. From the data obtained were processed and analyzed using analysis with model of path analysis. The results showed that the Intellectual Capital positive and significant effect on the Competitive Advantage. The results showed that each increase of one unit of Intellectual Capital will increase Competitive Advantage. So is the Intellectual Capital provides direct influence on company performance. And Competitive Advantage may mediate the effect of Intellectual Capital on Firm Performance. The results showed that each increase of one unit of Competitive Advantage as an intervening variable that will strengthen or increase the effect of variable Intellectual Capital and Corporate Performance.