A MEANING ANALYSIS OF ENGLISH SLOGAN ON GADGET PRODUCTS AT PRINTED ADVERTISEMENT IN PLAZA MILLENIUM MEDAN

Abstract

This study purposed to identify the types of meaning found in English slogans on gadget products at printed advertisement in plaza Millenium Medan. The aims of this research are to (1) Find out the types of meaning used in English slogans on gadget products at printed advertisement and (2) Find out the most dominant type of meaning used in English slogans on gadget products at printed advertisements in plaza Millenium Medan on May 15, 2021, based on theory Leech (1981). This study used descriptive qualitative research to analyze the data. The data were taken from 31 English slogans on gadget products at printed advertisement. The data was analyzed by using Leech’s (1981) Theory, the researcher found three types of meaning: (1) Conceptual Meaning, (68%), (2) Connotative Meaning (26%), and (3) Affective Meaning (6%). From the result, the researcher concluded that Conceptual Meaning is the most dominant type of English slogan on gadget products at a printed advertisement in plaza Millenium Medan.