ANANALYSIS OF IMPOLITENESS STRATEGIES IN COMMENTARY HATE SPEECH UTTERED BY NETIZEN’S ON DONAL TRUMP’S PRESIDENTIAL ELECTION CAMPAIGN SPEECH IN THE UNITED STATE 2020 ON YOUTUBE

Abstract

This study aims to examine the hatred directed at Donald Trump. analyze netizens' sentences in conveying impolite comments. This research used qualitative descriptive as an approach and the research design is an observational analysis. The theory of impoliteness strategies applied by Culpeper, 2005. Namely: bald on record impoliteness, positive impoliteness, negative impoliteness, sarcasm or mock politeness and withhold politeness. The data sources for this research were obtained from several comments from Donald Trump's haters. The data were thirty-one hate speech uttered by netizens'. The interactive data analysis model Miles Huberman and Saldana, 2014. The writer found there are four types of impoliteness strategies uttered by netizens. From a twenty-eight data of impolite are bald on record impoliteness 25,8%, positive impoliteness 29%, negative impoliteness 13%, and sarcasm or mock politeness 32,2%. The most dominant is sarcasm or mock politeness 32,2%, which means that there are still many hateful sentences that are used in conveying something to others.