“ A Pragmatic Analysis on Apology Strategies Used By Steve Harvey’sin Announcing the Winner Of Miss Universe 2015

Abstract

This study aims to find out what strategy apology did Steve Harvey employ when he announced Miss Universe 2015 in the video clarification mistake announcement and what strategy is dominant used by Steve Harvey in the video. This research was conducted using descriptive qualitative research. This data was analyzed using the theory of the types of apology strategies from Trosborg (1995). The data in this study is an explanation video made by Steve Harvey for the mistake in announcing the winner of Miss Universe 2015, the video is taken from YouTube. In analyzing the data, the researcher took several steps, that is: identifying data, explaining data, and drawing conclusions. The results of this study indicate that there are five types of apology strategies used by Steve Harvey in announcing the winner of Miss Universe 2015. The number ofevasive strategies is 8 data (33.33%), indirect apology is 11 data (43.83%), direct apology is 2 data(8.33%), remedial support is 1 data (4.16%) ), and opting out strategies as much as 2 data (8.33%).All repair support sub strategies used by Steve Harvey aim to repair the damage caused by Steve Harvey's mistake.