| dc.description.abstract | The aims of this study is to describe the structure and meaning which is contained in cosmetic advertisements. Here the principal grammatical system is mood. It investigated how the cosmetic products were promoted by advertisements to attract the buyers. The interpretation and meaning of the clause, its interpersonal meaning as an exchange. This research used qualitative descriptive as approach and research design is an observation analysis. The data were 6 cosmetic advertisements taken from google internet. The interactive of data analysis Model from Miles Huberman and Saladana 2014. This research based on Halliday‟s theory in Mathiessen 2014. The researcher found that there were three types of mood realized. From totally 47 clauses of the cosmetics product advertisements ,the moods realized are declarative (74,46 %), interrogative (4,25 %) and imperative (25,53 %). It shows that the advertisements in promoting their product, tend to convey statement information in a form of declarative to attract and influnce the buyers. | en_US |
